UManhwa

Imakethe yama-Webtoons azoKhiqiza ngaphezu kwe- $28 Bilion Ngenzuzo ngo-2028

Ukungena emhlabeni wamahlaya anezinhlobo eziningi zezinhlobo, singase sisamangele ngemibono efana ne-manga, manhua noma i-manhwa. Ngakho-ke funda ulwazi olungezansi ukuze uhlukanise ukuthi iyini i-manga, i-manhua ne-manhwa!Iyini i-Manga? Yini iManhua? Yini iManhwa?
I-Manga yigama elivamile lamahlaya avela eJapane, i-Manhua iyindlela yaseShayina yokubiza izincwadi zamahlaya.
I-Manhwa iyindlela yaseKorea yokubiza amahlaya.
Uma ulalelisisa, ungakwazi ukuhlukanisa izinhlobo ngomdwebo!

KumaWebtoons womhlaba wonke  UManhwa imboni, ama-webtoon angama-serial amahlaya noma izincwadi zobuciko ezikhona
eyenzelwe i-inthanethi futhi ivame ukubukwa ngamafuphi. Banikeza umugqa wesikhathi osheshayo
kunamakhomikhi avamile kanye nesipiliyoni sokuxoxa indaba esisheshayo, esibonakalayo. Ngenxa yalokho, ba
zilungele amadivayisi aphathekayo nezinye izinhlelo zokusebenza osendleleni.
Imakethe yama-webcomics ikhula ngokushesha ngenxa yezizathu ezimbalwa. Okokuqala, bona
hlinzeka ngendlela ejabulisayo nesebenzayo yokufunda amahlaya. Isizathu sesibili ukuthi banjalo
ethandwa kakhulu emazweni anenani elincane labafundi noma incwadi yamahlaya ekhethekile
izitolo. Okwesithathu, ama-webtoon akhanga izethameli ezintsha kunamahlaya avamile, anesilinganiso sobudala
isukela eminyakeni eyi-8 kuye kweyi-12 emhlabeni jikelele. Okokugcina, ngoba ama-webtoons abuyekezwa kakhulu
njalo nangesikhathi esifushane kunamakhomikhi ajwayelekile, ahlinzeka ababhali ngawo
amathuba engeziwe okwenza imali ngomsebenzi wabo.
Ukusetshenziswa okwandayo emhlabeni wonke komakhalekhukhwini kanye ne-inthanethi kungenye yezinto ezinkulu
ukukhuthaza ukukhula kwemboni yama-webtoons. Kusukela ngaphezudlwana kuka-26% ngo-2011 kuya ku-73% ngo-2021, ngaphezulu
abantu kunanini ngaphambili bebefinyelela amawebhusayithi besebenzisa amadivaysi eselula. Ama-Webtoons anawo
bazuze kakhulu kulokhu kwandiswa, okungabonisi zimpawu zokuncipha ngisho nanjengedeskithophu
ukusetshenziswa kuyanda.
Ababukeli bama-webcomics banzi futhi bayanda ngokushesha. Ama-Webcomics ayenjalo
kulindeleke ukuthi ibukwe ngu-47% wabo bonke abasebenzisi be-inthanethi emhlabeni wonke ngo-2021, ikhuphuka isuka
12% ngo-2007. Lokhu kuyinkomba yohlu olukhulu lwezithakazelo ababukeli be-webtoon abanazo
ezivamile, ezihluka kusukela kumahlaya kuya kumafilimu athusayo. Ngoba umfundi ngamunye uthola egcizelele
ulwazi oluvela ku-webcomic, ama-webtoons aba yisinqumo esijwayeleke kakhulu
amakhasimende emhlabeni jikelele. Ukuthengisa kweWebtoon uma kuqhathaniswa UManhua basenesizotha. I-Manhua inenzuzo yokuthengisa ngenxa yokufundwa kwayo okukhulu ezimakethe zaseChina, eTaiwan naseHong Kong.
Imboni yezincwadi zamahlaya izobhekana nezithiyo ezithile njengoba yanda. Lezi
kufaka phakathi imizamo yeziphathimandla zase-China yokulawula izinsiza ze-inthanethi, ezingase zishintshe kuhlobene
noma izinhlelo ezitholakala kancane; ukuncintisana nezinye izinhlobo zamafayela emidiya asebenzisanayo.

Ngenxa yokufinyeleleka kwayo kuzo zonke izinkundla namadivayisi amaningana ahlukene, okuhlanganisa ideskithophu
amakhompuyutha namaselula, ama-webtoon cishe asebenza kubafundi abaningi kunokuvamile
amahlaya. Njengoba zingasetshenziswa njengezimpahla zemidiya ezinhlelweni zokumaketha ku-inthanethi futhi ngokuqondile
imizamo yokuthengisa, ama-webtoon ayimakethe eheha abakhangisi. Ukuthengiswa kwayo okuhlanganisiwe kuka-2021 kukhona
kulindeleke ukuthi ifinyelele ku-$3.6 billion ngemuva kokubona ukukhula okuqinile kwakamuva.
Noma ubani angase akhiqize futhi asabalalise i-webtoon, okuyisici esibalulekile ekukhuleni
imakethe yama-webtoons. Ukwengeza, lokhu kufinyeleleka kube nemiphumela engemihle: Ngenkathi ulapho
kukhona ama-webcomic amaningi amahle kakhulu afinyelelekayo, kukhona nenani lezinto ezisezingeni eliphansi.
Ngokusho komhlaziyi, amathuba okuthola imali avame ukuba makhulu kubantu abane-
izinga lokuchofoza eliphezulu (CTR). Lokhu kungase kube umphumela wokwanda kokuvakashelwa kwabafundi kanye
ukuzibandakanya, okuholela emalini eningi yokukhangisa kubo. Noma kunjalo, noma ngabe a
I-webtoon ine-CTR ephansi, isenamandla okukhiqiza imali ngezinye izindlela. Ngenxa ye
inani elikhulu lesikhala sokukhangisa, bayasithatha, uphenyo lwethu lwembula ukuthi isikhathi eside
amapheshana (lawo anamaphaneli amahlanu noma ngaphezulu) avame ukuhlinzeka ngenzuzo enkulu.

x